Advocacy Toolkit

This toolkit was developed for country offices (COs) in UNICEF’s West and Central Africa region and provides a brief overview of strategies and tools that can be applied to strengthen advocacy efforts in the field of education. As a contribution to achieving the Sustainable Development Goals (SDGs), UNICEF identified the right of “every child to learn” as one of five goal areas of its strategic plan for 2018–2021. UNICEF in WCAR also identified a set of key results for children (KRCs) to contribute to these goals: KRC 3 addresses access to education and KRC 4 addresses education quality.

This toolkit provides resources, guidelines and examples to enable UNICEF’s education teams and communications officers to produce outreach materials and organize events and campaigns for different audiences. It is not meant to be a comprehensive document, but aims to provide tools and guidance that COs can adapt to the country context.

The set of tools developed by UNICEF HQ is particularly helpful for offices currently at the strategic planning phase of developing a new country programme document, situation analysis, strategic moment of reflection, theory of change or programme strategy note. It covers six topics:

• Communication and Advocacy: Getting Starte
• Integrating Communication and Advocacy in Programme Development
• Communication and Advocacy in Country Programme Implementation
• Communication and Advocacy in Country Programme Reporting
• Monitoring Communication and Advocacy